WHAT IS FRAME HAUS AND HOW DID I CONTRIBUTE?
Frame Haus is a digital project that became a reality after a number of attempts to build a new B2C service under the umbrella company Images 2000 Inc., which has been in the Canadian market for over 35 years focused in B2B.
The main idea was to build an online platform which provides a custom framing service that the customer could access by uploading their digital images, or by mailing in their prints/art and then choosing the customized size and frame. The challenge here was finding the right balance between programming a complex working-software, and putting out a friendly well-designed and easy-to-use website, where clients could feel as if they were in the actual store.
I worked on this brand since its creation, from designing the complete layout of the website to choosing the images, and improving collections by labeling them and seeking the right narrative for the brand, and then reflecting this narrative throughout the website and all of Frame Haus’ social media accounts. Custom videos and sets of images were all part of the implementation process.
In terms of graphic design, I designed the logo and chose the color palette, which added the brand personality.
CORPORATE - INTRODUCTION VIDEO
The corporate video came alive out of the necessity to introduce the Frame Haus brand to the media and potential customers.
The idea was to showcase the brand and the platform solution, with a brief step-by-step guide video which was posted on several platforms and news websites, including BlogTO, Youtube, and other video hosting platforms.
The General Manager of the company helped with the script. I shot and edited the video montage, as well as putting together the audio.
EMAILING & NEWSLETTER
REELS AND VIDEOS
INSTAGRAM CONTENT
Instagram and other social media, more than ever, play a fundamental role for start-ups and small to medium sized companies. One of the constant challenges that I have faced in my career, has been creating attractive, interactive, original and compelling content, all at the same time.
All Instagram content was curated by the creative director and myself. Most, if not all, imagery and photographs were created in-house, under my supervision and with my editorial assistance.
OFFLINE
