WHAT IS MIRRORIZE AND HOW DID I CONTRIBUTE?
I worked as an art director for this brand, which I developed from scratch, taking as reference the previous experiences of the company, as they attempted to build it without success. To do so I paid special attention to the main operational concepts of the company, as these were a key element to the success of designing this brand and its online store.
After collecting all of the material I would need to build the website, I researched how other online custom-service stores looked and operated, which gave me inspiration on how I could approach an accurate layout in terms of the links within the website.
The main requirement, besides the need for excellent web-performance, was to provide a high end look, to reflect the high end service. Therefore, I researched other recognizable luxury brands in search of inspiration and this is the result.
In practical terms, I created the complete layout for the front end, all images and lifestyles, the linking system itself, and how it looks, including typography and color palette selection.
CORPORATE - INTRODUCTION VIDEO
An introduction video is essential when it comes to showing a service. It makes it easy to communicate with your target market, and allows them to better understand your offering.
For the realization of this video I worked with the general manager in order to create a sharp script, once completed I designed the storyboard for the shoot, shot the video, edited it and posted the video to the main social media platforms, as well as YouTube.
It is also permanently embedded within the website.
NEWSLETTER - EMAILING
CATALOGUE PRINTED
This catalogue was the result of an effort to organize and classify the big frame collection produced in-house.
The main focus is to show a collection of vanity mirrors, including the exact measurements, which are standard and depend on the vanity cabinet size.
I created the complete design, including labelling all collections, designing all images and lifestyle, and taking all photos.
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GOOGLE ADS
Every month a set of images is released as Google Ads. I was in charge of designing and deciding which images are going to be used.
